测试offer可以理解，可是为什么还要测试关键词？

douhong888

I often get this question : “Amit, I love your blog and all the info you give out, but honestly already what’s the secret to being a successful super affiliate?”


As I’ve said before there’s really is NO secret to becoming a super affiliate, however, there are two concepts, idea, or whatever you want to call them, that if you understand these 2 concepts, I mean REALLY understand them, then you’re either already a super affiliate or quickly on your way to becoming one.



So what are these two concepts you need to understand??

TESTING & SCALING
这两个理念就是测试和规模化

What exactly do I mean by testing and scaling?

Here’s what I mean by testing:

Assuming you understanding the basics of ppc affiliate marketing, and most of you do, whether you want to believe it or not.

You first goal is to test, test, test.

Test different affiliate offers, test different keywords for your affilaite offers, test different landing page copy, test different Google ad copy, most importantly test different strategies for successfully launching & growing a profitable affiliate offer.

Once you found a good affilaite offer and tested enough keywords, Google Ad copy, and landing page copy to produce a consistently profitable affiliate campaign (even if it’s only $25/day profit), your next goal is to SCALE your campaign.



What most affiliates do at this point is they jump up with joy at their $25/day campaign, and then go into a completely different niche with a completely different strategy.

THIS IS A BIG MISTAKE.



If you have been busting your butt optimizing an affiliate offer and got it to $25/profit you need to LEVERAGE everything you discovered while making that offer profitable. This is what I call scaling your affiliate business.

You want to do everything you can to MULTIPLY that $25/day into $300/day or even, in some cases, $3000/day.

I’ll get into a lot more detail about this is Part II of my post, but here’s a few ways to scale your profitable affiliate offer:



Aggressively expand your keywords list, go wider and deeper.



Promote other affilaite offers in the same or in a very similar niche. In this case you’re leveraging everything you learned in your niche, what type of keywords and copy work best, that is. You discover that with different products in that same or similar niche, the same type of copy and keywords work well.



Expand your campaign onto other search engines, this is a no brainer, but you’d be surprised how many affiliates don’t take the time to do this. I run some of my top offers on up to 5 different search engines.



If your strategy is unique, replicate the same strategy you used to make your affiliate offer profitable in other niches. For example if your bidding on misspelled domain names, and have found a really effective way of doing this that generates high ROI, then duplicate this in as many niches as you can.
An essential key to building SCALE is systemization.



Building scale without a system can be an insane amount of work.

What do I mean by systemization anyway?

What I mean by “system” is a nearly automated step by step process that allows you to dramatically speed up the process of scaling your business.

Here’s an example: I’ve had a lot of success scaling my affiliate offers by pumping up the amount of keywords I’m bidding on, in particular broad keywords. It’s not uncommon for me to add 20k, 30k, or even 50k of keywords to a campaign I’m scaling.

Now setting up targeted adgroups can be a nightmare for 50k keywords, and especially if it’s a BROAD keyword list (that is with lots of related and lateral keywords, and not just long tails combinations).

I have a whole system in place, including a team of people that I’ve trained to clean, sort, & group the keywords. Plus I’ve developed some bulk methods to setting up 100s, even 1000s of adgroups in a very short period of time.


This system has allowed me to take an affiliate campaign that’s maybe making $100/day profit and explode it to the point it’s making $1000+/day profit in a matter of weeks.

Do you have a system in place to scale YOUR affiliate business?


就是上面的文章里面的 ，不明白为什么还要测试关键词 ？  文章里面还说要扩大关键词列表，可是网站的关键词字数是有限制的，在怎么扩大不也是那几个么？  

小龙虾

.....
谁跟你说是什么网站的关键词了
自己首先去了解下什么是ppc、什么是media buy这些基础吧
随便举个例子，你那网站，如果购买德宏网购这个词，你觉得会有转化吗？如果买的关键词是亚马逊优惠券，你觉得如何呢？
顺便告诉你下，不仅是offer要测试、关键词要测试，连标题、lp这些全要测试，无非就是要找到哪些因素能给你带来最大的投资回报

小龙虾

你建站设置的关键词是给搜索引擎看的，是为了seo
而你campaign设置的关键词，跟这个完全不是一回事
无法理解的话，自己随便去百度搜索下就会看到一堆百度推广竞价页面了

douhong888

小龙虾 发表于 2015-12-20 11:50
.....
谁跟你说是什么网站的关键词了
自己首先去了解下什么是ppc、什么是media buy这些基础吧

我明白了  测试关键词是有购买广告需要的时候才用到的  ，要买到性价比最高的广告 就要测试好关键词 带来最佳转化率  

getst

此关键字非彼关键字.