Site subject matter – the site must be focused on education or at least have a section dedicated to education. For non-education sites, the focus of the education offers must relate to the overall theme of the site (i.e. an automotive site promoting auto mechanics programs).
· Site functionality – there must be an established “path” to match users to schools of interest. This process needs to empower users to make an informed decision as to what school(s) they would like to speak with.
· Your site does not have an FAQ page containing details regarding the ownership of the website(including address of principal place of business)
· Your About Us page also would need to contain details regarding ownership of the site with address as well as a direct link to the corporate website and a direct link to the site’s privacy policy.